SIGNAL >> SUPPLY, the newest label hosted by Atlantic Records UK, will focus on finding forward-thinking DJs and producers.
Atlantic Records United Kingdom launched its new imprint, SIGNALING >> POWER SUPPLY, which will focus specifically on the conservation of cutting-edge electronic dance music. Seeking to find and identify the most promising DJs and producers in the dance music scene, SIGNAL >> SUPPLY will provide a platform for the most prominent emerging talent. This new imprint which will be hosted under Atlantic Records, and therefore under the aegis of Warner Music, will be led by the new Head of Dance Marketing, Tristan Parsons.
The inspiration for the creation of this new company is in its name. Anyone who has had the pleasure of getting lost in the groove of a selection of DJ tracks on a sweaty dance floor knows the back-and-forth feeling that comes with great sets; where the crowd responds to the music of the DJ, signaling to the DJ what they need at that moment so that they can then deliver it through their selection and mixes. By keeping this concept at the forefront of its mission, SIGNAL >> SUPPLY intends to keep its roots firmly anchored in the foundations of dance music culture.
Although SIGNAL >> SUPPLY represents a new branch of the central majors, it is by no means a new frontier. Atlantic Records is already no stranger to success in dance music, including signings from big names like Galantis, Tiësto, and Skrillex, this is what largely motivated the creation of this new dedicated department. In fact, the marketing team behind SIGNAL >> SUPPLY has already worked its magic on this group of superstar artists, including Parsons who personally oversees the launch.
This team wasted no time trying their best and their first release on the new label, “Joy” of greet, a recently discovered Manchester-based producer, has already been played by big names like Mall and Boring DJ. With a whole roster of upcoming releases that are sure to continue to advance SIGNAL >> SUPPLY’s dance music mission, we can’t wait to see more!