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SIGNAL >> SUPPLY, the newest label hosted by Atlantic Records UK, will focus on finding forward-thinking DJs and producers.


Atlantic Records United Kingdom launched its new imprint, SIGNALING >> POWER SUPPLY, which will focus specifically on the conservation of cutting-edge electronic dance music. Seeking to find and identify the most promising DJs and producers in the dance music scene, SIGNAL >> SUPPLY will provide a platform for the most prominent emerging talent. This new imprint which will be hosted under Atlantic Records, and therefore under the aegis of Warner Music, will be led by the new Head of Dance Marketing, Tristan Parsons.

The inspiration for the creation of this new company is in its name. Anyone who has had the pleasure of getting lost in the groove of a selection of DJ tracks on a sweaty dance floor knows the back-and-forth feeling that comes with great sets; where the crowd responds to the music of the DJ, signaling to the DJ what they need at that moment so that they can then deliver it through their selection and mixes. By keeping this concept at the forefront of its mission, SIGNAL >> SUPPLY intends to keep its roots firmly anchored in the foundations of dance music culture.

DANCE MUSIC HAS BEEN A DOMINATED GENRE IN MUSICAL CULTURE FOR DECADES AND TODAY IS STILL ALSO INFLUENCING, WE ARE HAPPY TO DEVELOP A DEDICATED ARM WITHIN THE ATLANTIC UNITED KINGDOM STALABLE IN THE OFFER OF UNITED KINGDOM> >.

– Ed Howard and Briony Turner, co-chairs of Atlantic Records UK

Although SIGNAL >> SUPPLY represents a new branch of the central majors, it is by no means a new frontier. Atlantic Records is already no stranger to success in dance music, including signings from big names like Galantis, Tiësto, and Skrillex, this is what largely motivated the creation of this new dedicated department. In fact, the marketing team behind SIGNAL >> SUPPLY has already worked its magic on this group of superstar artists, including Parsons who personally oversees the launch.

This team wasted no time trying their best and their first release on the new label, “Joy” of greet, a recently discovered Manchester-based producer, has already been played by big names like Mall and Boring DJ. With a whole roster of upcoming releases that are sure to continue to advance SIGNAL >> SUPPLY’s dance music mission, we can’t wait to see more!


To follow SIGNAL >> SUPPLY on social networks:

Instagram | SoundCloud

A slave to the rave for nearly a decade now, Jennifer’s passion for electronic music originally stems from her basshead roots and has since spilled over into every genre that makes up the scene. In particular, she is drawn to styles of music with grainy basslines, textured sound elements, and clean production. Inspired by her diverse exposure to dance music culture from her early Coachella days, parties in the Southern California desert, superclub events in Berlin and Amsterdam, and highly regarded international festivals such as Dimensions Festival (Croatia ) and Bass Coast (Canada), she brings a nuanced touch and a critical perspective on everything related to electronic music and events. A daytime lawyer specializing in music business issues and recently JD of Harvard Law, she can also be found in and around the Los Angeles night scene – she handles the sound and lighting of events through of his production company, organizes local showcases and spins the signature. takes place under its nickname “Party Fowl”.



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