Digital music marketplace Beatport has added a new genre to its platform, amapiano.

Amapiano is a genre born in South Africa that has risen to prominence in recent years thanks to artists like DBN Gogo, Focalisti and Major League DJz, as well as labels such as Jozi Entertainment, Thupa Industry and PianoHub. Previously, the amapiano genre was categorized under other genres on the Beatport platform. These included Afro House, Deep House and Dance/Electro Pop.

This new categorization will allow Beatport to properly promote these genres through banners, playlists and more. The increased promotional power will make it easier for fans to discover amapiano’s sounds and artists and amplify the visibility of its artists.

South Africa has been a rich cultural center for music over the years, especially in the electronic scene. And while the true origins of the amapiano genre are unclear, it’s common for advocates to agree that it originated in the townships of Johannesburg and Pretoria in the province of Gauteng around 2012. Its sultry sound blends jazz and music deep house at slower tempos.

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“Amapiano is a form of expression and escape for South African youth,” Major League DJz told Beatport. Beatportal. “It expresses the struggles and pleasures that young people go through on a daily basis. The music, dances and style are a way for them to show anyone who cares to watch the pure essence of youth in South Africa. “