In a survey of nearly 9,000 respondents conducted by EDM.com, dance music fans seem divided over their future concert plans for the rest of 2021.
Despite the lingering challenges of the pandemic, it seems hard to believe that 2021 is almost halfway. In the midst of a successful vaccination campaign, large-scale events begin to return. For dance music in particular, festivals such as the Sunset Music Festival and Forbidden Kingdom have led the charge, welcoming thousands of festival-goers.
While the aftermath of these festivals paint a rosy picture of the unwavering demand for concerts and festivals, it appears that a substantial portion of the population is a little hesitant, or at the very least, is considering being more selective about it. that she will attend in the short term.
According to our survey, 54% of those surveyed said they would be willing to attend between 1 and 3 shows while 46% said they plan to attend 4 or more shows in 2021.
There are a few potential reasons for reluctance to dive head first into festival season. One, of course, is that the rush to immunize the population is still ongoing, but key milestones are ahead. The White House recently set a goal of getting 70% of Americans at least one dose by Independence Day, a goal at hand.
The other potential driver is the ever increasing price of tickets. A YPulse A 2019 survey noted that 78% of spectators aged 13 to 37 said they thought concert tickets were generally too expensive. Historically, price increases in the live music industry have actually outpaced inflation, meaning consumers will likely have to pay the most despite a year of economic hardship and job losses for many.
These headwinds can put pressure on the ability of the live music industry to scale back in the near term. For comparison, in 2019 it was found that 9 in 10 adults between the ages of 18 and 34 had attended at least one concert in the previous year. Needless to say, the demand for post-pandemic shows has big shoes to fill for the coming year.