After two years, ISTORIA 2022, a flagship event of the Xavier Institute of Communication, a program unit of St Xavier’s College, Mumbai, has returned to Xavier’s College. With this year’s theme, #TrendingOffline, the goal of the event was to bring reconnection, hugs and smiles back to the world. The event, which started at 6 p.m. on April 10, had a strong list of sponsors including Loco, Aditya Birla Fashion and Retail Ltd and Aditya Birla Capital. The Free Press Journal was the media partner for the event while Campus Mirchi was the radio partner. ONGC was on board as a student partner for Istoria 2022.

The show started with a performance by the famous Dynamic Dance Crew, a Mumbai-based freestyle dance group, who have been dancing to trending songs over the years in keeping with Istoria’s theme for this year.

Each year, with ‘The Cult of Creatives’, Istoria audiences receive insights from industry experts. This year, Xavier brought in directors to share their vision for the future of the film industry. This year’s panelists included some of the most prominent directors such as Kabir Khan, Suresh Triveni, Hardik Mehta and Nidhi Bisht, and senior entertainment reporter Faridoon Shahryar moderated the session.

“I really enjoyed the conversation with other filmmakers and I wish there was interaction with the audience too, but maybe we’ll save that for next time!” Director Hardik said. Mehta, who praised the warm hospitality and the panel organized for Istoria 2022.

Faridoon Shahryar, Sr. Journalist, the discussion moderator said, “I was surprised by the level of professionalism shown by the Istoria team. They were courteous, efficient and respectful at the same time. The topic of the discussion was well defined and the students actually wanted a very engaging conversation, which motivated me to come up with the chain of questions that can spark a deeper conversation. It turned out to be a glorious and unforgettable evening.

Taking an important step towards ecological stability, the students of the PR & CC lot organized a sustainable fashion show, in which the outfits were designed by Zephaniah – an emerging fashion brand. The unique aspect was that the outfits were made from a single fabric using floral dyes. As the models walked up the ramp, the crowd erupted into loud cheers.

To wrap up the show, The Yellow Diary took the stage and got the crowd dancing to their latest tunes. All seven hundred attendees were up and singing with The Yellow Diary and having a great time at Istoria 2022, prompting them to kick off #TrendingOffline.

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Posted: Tuesday April 12th 2022, 5:16 PM IST